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- Content Creators Weekly Newsletter 04: 04-21-2O25
Content Creators Weekly Newsletter 04: 04-21-2O25
Rizz List ai weekly newsletters for content creators--from rizzlist.ai. Over 49,000 creators read our weekly newsletter! Get in touch to be featured here :)
Ava Harper
April 21, 2025 • Estimated Reading Time: 6 minutes
🌟 Ava’s Note
Welcome to this week's edition of Rizz Creator's Weekly! We present to you what happened in the creator’s universe last week. Over 50,000 creators read our weekly newsletter! Get in touch to be featured here :)
🗓️ Upcoming Deadlines
VidCon Anaheim 2025 The ultimate creator convention returns with headliners like Ludwig, Dream, and the Smosh duo.
| Social Media Week New York 2025 Three days of strategy labs with speakers like Bethenny Frankel and Andrew Rea; perfect for brands hunting fresh influencer partnerships.
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🚀 Post-Coachella Boredom?
Platform & Festival Buzzzzz
TikTok’s Specialized Rewards launch: Creators hitting mid‑tier view thresholds now earn stackable bonuses on top of the regular Rewards payouts—yet another bid to keep talent from straying.
YouTube enforces AI‑disclosure rules. As of April 17, all uploads containing realistic AI or deep‑fake elements must be labeled, or risk demonetization—well, they may (or may NOT) delay or change this policy last minute 🙃
Twitch rolls out the Plus revenue tiers. Eligible Affiliates can now reach a 60/40 sub‑split, while high‑tier Partners climb to 70/30.
+ Other noteworthy news:
Instagram Marketplace expands again. Brands get ML‑powered creator matching across eight new regions, streamlining paid collabs—this happened a few weeks ago but we wanted to share it here with you, in case you missed it!
Coachella Weekend 2 moments. Lady Gaga dropped in on BLACKPINK’s Jennie, Addison Rae surprised fans with producer Arca, and Billie Eilish joined Post Malone for an acoustic set.
🦄 Creator Spotlight “Data, But Make It Fashion”
Madeline “Mads” Story
Madeline “Mads” French turns runway trends into viral charts, and her Instagram Reels explaining why certain silhouettes win just pushed her past 500k followers on April 17. She mixes Excel heatmaps with Vogue clips, making fashion analytics oddly addictive.
Our take: expect brand sponsorships from analytics‑savvy luxury houses any day now.
Need boost: If you want to be featured in our newsletter, please let us know! An agent can help you achieve your goals, make you appear more professional and elevate your profile. If you are in need of one, fill this form.
Side note: We are sorry, if we haven’t reached out to you yet! We received so many requests over the last 2-3 weeks and our team is working diligently to address all of them. You will be contacted sometime this week 🙂 So so sorry again 🫠
It costs you $0 to start!
🔥 In Case You Missed It…
Industry Highlights
NFL x WePlay launch “NFL Offsides.” A weekly game‑show‐style esport pits players and gaming creators, premiering April 15.
Esports World Cup schedule drops. The summer mega‑event confirms CS2, VALORANT, and LoL with a record prize pool.
LinkedIn doubles‑down on vertical video. New in‑feed format and deeper watch‑time analytics aim to woo TikTok‑style storytellers.
🏆 Reader of the Week
 | Meggi Lashes, aka (Meggie Morgan)🌉 Background: A 24‑year‑old British beauty entrepreneur who built cult‑favorite lash brand Meggi Lashes from a £300 bedroom start‑up in 2020 to a social following of more than one million today. 👑 Achievement: Being a badass! |
Here is the story …
This week, Meggie celebrated installing her 50th vending machine—complete with pink‑lit product displays—in Chester’s Grosvenor Shopping Centre, expanding the brand’s “lash‑to‑go” footprint across the U.K. On April 14 she also teased a limited‑edition merch drop (a bow‑topped drink cup inspired by her signature pastel aesthetic) that racked up 40k views on Instagram Reels within 24 hours.
Her TikTok launch clip for the cup and matching lash kit pulled a 9 % engagement rate, proving her community’s buying power.
Follow her.
Why it matters: Meggi’s success shows how a niche creator can scale IRL retail while keeping content scrappy and authentic; she credits daily behind‑the‑scenes posts—lashes stuck on café napkins, product‑packing in pajamas—for converting viewers into repeat customers. Brands hunting Gen‑Z shoppers should keep an eye on her next drop—her last sell‑out drove a 300 % traffic spike to the website in under two hours.
Did You Know? Global influencer‑marketing spend is on track to reach $32.55 billion in 2025—up roughly 35 % from 2024 and more than triple the 2020 total. Brands are cashing in, too: companies report earning about $6.50 in revenue for every $1 invested, and 69 % of consumers say they trust product recommendations from creators over traditional ads.
This is YOUR opportunity! Make yourself a brand! Get in touch with us if you need some help along the way 😄
Till next time,
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